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Journal

The Hidden Truth about Home Linens

We all love luxurious and comfortable linens. How come we don’t love clean ones?   That’s what we asked ourselves a year ago. We discovered that bacteria happens to double every 20 minutes on home linens, and most people don’t wash them nearly as frequently as they should. Everyone is...

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Does Thread Count REALLY Matter? Hint: Nope

We’ve all been there. Whether staying at a hotel, shopping for sheets online, or roaming through the store aisles, we typically look for the highest thread count.   Does thread count actually matter though, or is it just a myth? The truth is, thread counts are nothing more than vanity...

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